EMA Recognizes Yellowfin as ‘a leader in the use of AI’ for Business Intelligence

For Immediate Release

“EMA considers Yellowfin to be a leader in the use of AI, machine learning, contextual storytelling, and social communication for business intelligence.” - John Santaferraro, Research Director, Analytics, Business Intelligence and Data Management, EMA. 

Melbourne, 16 April 2019 - Yellowfin, a world-leading and innovative analytics vendor, has been recognized by Enterprise Management Associates (EMA) as a leader in the use of AI, machine learning, contextual storytelling, and social communication for business intelligence. EMA, a leading industry analyst firm that provides insight into IT and data management technologies, analysed the new Yellowfin suite and highlighted four Yellowfin innovations.

“The innovations of these products make [Yellowfin] competitive against some of the larger BI vendors in the enterprise market,” states Santaferraro. “For companies that want to speed time to insight, move toward self-service models, and penetrate the use of business intelligence in their organizations, Yellowfin is a company to watch.”

EMA identified four key Yellowfin innovations:

• Assisted Insight - through Assisted Insights
• Automated Insight - through Yellowfin Signals
• Contextual Data Storytelling - through Yellowfin Stories
• Social Communication and Collaboration - through timelines and comments

These augmented analytics innovations are designed to overcome the barriers to wider adoption of analytics within businesses. Though dashboards continue to be the main method of consuming data, they are analyst-intensive and not easily interpreted by business users. Through the use of contextual data storytelling and automated insights that do not require an understanding of drilling and filtering on dashboards, business users will find data more readily accessible.

“Yellowfin has been at the forefront of bringing automated analytics to the BI industry,” said Brad Scarff  CTO of Yellowfin. “We are proud to be recognized by EMA and many other analyst firms as an innovator that is also bringing tangible results to businesses by solving real problems with Assisted Insights, Yellowfin Signals, and Yellowfin Stories - part of our augmented analytics capabilities.”

Companies that are forward-thinking enough to be using automation and machine learning in their business intelligence projects can see significant improvement in productivity and faster decision making, which result in significant time and cost savings.

You can read the full EMA report on Yellowfin.