Plexure Elevates Analytics with Yellowfin & Toustone Collab
Background
Plexure is a leading global mobile engagement solutions provider that helps create more meaningful relationships between brands and consumers by harnessing the power of data to deliver personalized customer engagement. Plexure works with brands in the Quick Service Restaurant (QSR) and grocery sectors to create stickier and more profitable relationships.
In 2020, Plexure formed a partnership with Yellowfin and Toustone to improve its dashboarding, data visualization and hosting capabilities so it could deliver better analytical performance for its customers and empower them to make smarter marketing decisions, faster. To date, there are over 224 million users of the Plexure platform in over 60 countries.
The partnership between Yellowfin and Toustone has allowed Plexure to accelerate the delivery of our new analytics capability. The visualization capabilities Yellowfin provides are critical in assisting our customers to maximize the capability of our platform.
Mark Bailey, Head of Partnerships – Plexure
Challenge
Plexure’s customers needed the right analytical solution that could help them measure, iterate and refine their marketing activities, in order to keep their consumers highly engaged and continue to drive positive business results. They do this via Plexure Analytics, Plexure’s customer-built reporting solution which provides consumer behavior data presented as raw data feeds and curated insights. However, it found the limits of Plexure Analytics had been reached.
The limitations of their existing solution necessitated a search for a new business intelligence (BI) tool that would allow them to further enable their customers’ marketing teams to be more data-driven with their campaigns and allow the use of data visualization to gain a deeper understanding into business performance and make smarter marketing decisions, faster.
Solution
Plexure chose to engage Yellowfin as their solution provider, with Toustone as delivery and hosting partner. Both were selected due to their joint ability to deliver value fast, the scalability of their respective platforms and the completeness of their data vision. Using a collaborative approach, the joint team were able to quickly deliver a range of new perspectives on Plexure’s data, from consumer acquisition to sales outcomes and ongoing loyalty, to help customers understand their audience and pinpoint opportunities for improvement.
Yellowfin was easily integrated into the Plexure application, shared and exported outside the platform, and fully white-labelled within Plexure’s product suite to ensure a seamless customer experience that aligned with Plexure’s existing brand and user experience.
Toustone was then engaged to host the Yellowfin solution via Amazon Web Services (AWS), ensuring the delivery of flexibility, scalability and security Plexure required. Toustone helped co-design and develop visualizations, provided data strategy advice and solved previous obstacles around finding a multi-tenant, cost-effective cloud-based solution with high data velocity for Plexure’s millions of consumers.
“Toustone’s co-development and design has allowed Plexure to significantly shorten the time to market,” said Will Hunt, Product Manager at Plexure. “This enabled the rapid build and delivery of new visualizations, which allows Plexure to meet the demands of our enterprise customers.”
Benefits and Future
Plexure now has a class-leading analytics platform used by customers in over 60 countries globally. Yellowfin provides a key point of difference for discussion with potential new customers, as it is easily extendable to meet the custom reporting requirements of global executives, with the potential to support and grow embedded analytics as the Plexure platform continues to evolve.
“The partnership between Yellowfin and Toustone has allowed Plexure to accelerate the delivery of our new analytics capability,” said Mark Bailey, Head of Partnerships at Plexure.
Because it is browser-based, Yellowfin enables Plexure’s customers to access all the analysis and visualizations they need from any location they choose to work from. It has additionally opened support for augmented analytics, both self-generated and to incorporate a growing range of enriched insights from Plexure’s in-house data science team.
In addition, with Toustone as a hosting partner, Plexure’s internal teams can now focus on improving their core product to provide more actionable insights for customers rather than the underlying infrastructure and technology. Toustone’s hosted and scalable platform matches Plexure’s growth, both in volume and global reach.
“As an organization whose success is based on data-driven decision making, the visualization capabilities Yellowfin provides are critical in assisting our customers to maximize the capability of our platform,” concludes Bailey.
Webinar: Utilizing data to deliver personalized customer engagement
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